TY  - BOOK
AU  - Fitzsimmons, James A. 
TI  - New service development: creating memorable experiences
SN  - 978 0 7619 1742 7
U1  - 658 812 NEW 
PY  - 1999///
CY  - Londonn
PB  -  Sage
KW  - PRODUCT MANAGEMENT
ER  -