TY  - BOOK
AU  - Zell, Hans M.
TI  - Book marketing and promotion  :  a handbook of good practice 
SN  - 978 0 9522989 9 1
U1  - R381 45002 ZEL NO 4 
PY  - 0000///  INASP
CY  - Oxford
PB  -  UK 
KW  - MARKETING
ER  -