TY  - BOOK
AU  - Campbell, David J.
TI  - Business strategy : an introduction 
SN  - 978 0 7506 5569 9
U1  - 658 4012 CAM NO 4 
PY  - 2002///
CY  - Oxford ; Boston 
PB  -  Butterworth-Heinemann
KW  - STRATEGIC PLANNING
ER  -