TY  - BOOK
AU  - Cook, Harry E.
TI  - Product management : value, quality, cost, price, profit and organization 
SN  - 9780000000000
U1  - 658 5 COO NO 4 
PY  - 1997///
CY  - London 
PB  -  Chapman & Hall
KW  - PRODUCT MANAGEMENT
ER  -