TY  - BOOK
AU  - Traverso, Debra Koontz 
TI  - Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older, and better known 
SN  - 978 0 7494 3298 0 KOGAN PAGE
U1  - 658 02 TRA NO 4 
PY  - 0000/// Bloomberg Press ; London
CY  - Princeton
PB  -  N.J. 
KW  - SMALL BUSINESS MANAGEMENT
ER  -