TY  - BOOK
AU  - Braun,Thom
TI  - The philosophy of branding  : great philosophers think brands 
SN  - 978 0 7494 5000 7
U1  - 658 82701 BRA NO 4 
PY  - 2004///
CY  - London 
PB  -  Kagen Page
KW  - PRODUCT MANAGEMENT PHILOSOPHY
ER  -