Pieecy, Nigel F <br/><br/>
Market-led strategic change: a guide to transforming the process of going to market. 

 - Oxford   Butterworth Heinemann  2002 
<br/><br/><label>ISBN: </label>978 0 7506 5225 4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKTING
<br/><br/><label>Dewey Class. No.: </label>658 PIE