Leslie   De Chernatony <br/><br/>
Creating powerful brands : in consumer, service and industrial markets  

 - Oxford    ELSEVIER  2003 
<br/><br/><label>ISBN: </label>978 0 7506 5980 2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDING MARKETING
<br/><br/><label>Dewey Class. No.: </label>658 827 CHE