TY  - BOOK
AU  - Leslie   De Chernatony
TI  - Creating powerful brands : in consumer, service and industrial markets 
SN  - 978 0 7506 5980 2
U1  - 658 827 CHE 
PY  - 2003///
CY  - Oxford 
PB  -  ELSEVIER
KW  - BRANDING MARKETING
ER  -