Fifield, Paul. <br/><br/>
Marketing strategy : the difference between marketing and markets  

 - Amsterdam ; Boston    Elsevier/Butterworth-Heinemann  2007 
<br/><br/><label>ISBN: </label>978 0 7506 5675 7 PBK 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658 802 FIF