TY  - BOOK
AU  - Fifield, Paul.
TI  - Marketing strategy : the difference between marketing and markets 
SN  - 978 0 7506 5675 7 PBK
U1  - 658 802 FIF 
PY  - 2007///
CY  - Amsterdam ; Boston 
PB  -  Elsevier/Butterworth-Heinemann
KW  - MARKETING
ER  -