TY  - BOOK
AU  - Pieecy, Nigel F
TI  - Market-led strategic change: a guide to transforming the process of going to market
SN  - 978 0 7506 5225 4
U1  - 658 PIE 
PY  - 2002///
CY  - Oxford
PB  -   Butterworth Heinemann
KW  - MARKTING
ER  -