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The Marketing book  

 - Oxford     Butterworth-Heinemann  2003 
<br/><br/><label>ISBN: </label>978 0 7506 5536 1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING STUDY AND TEACHING HIGHER
<br/><br/><label>Dewey Class. No.: </label>658 83 MAR