McDonald,M. H.B. <br/><br/>
Retail Marketing Plans : How to  prepare them how  to  use  them 

 - Oxford   Butterworth-Heinemann  1993 
<br/><br/><label>ISBN: </label>978 0 7506 2021 5 
<br/><br/><label>Dewey Class. No.: </label>658 8702 MCD