TY  - BOOK
AU  - McDonald,M. H.B.
TI  - Retail Marketing Plans : How to  prepare them how  to  use  them
SN  - 978 0 7506 2021 5
U1  - 658 8702 MCD 
PY  - 1993///
CY  - Oxford
PB  -  Butterworth-Heinemann
ER  -