TY  - BOOK
AU  - Getz, Donald
TI  - Event studies :  theory, research and policy for planned events 
SN  - 978 0 7506 6959 7
U1  - 394 2068 GET 
PY  - 2007///
CY  - Oxford 
PB  -   Elsevier
KW  - SPECIAL EVENTS MANAGEMENT
ER  -