Copley, Paul <br/><br/>
Marketing communications management :  concepts and theories, cases and practices  

 - Oxford     Elsevier  2004 
<br/><br/><label>ISBN: </label>978 0 7506 5294 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING
<br/><br/><label>Dewey Class. No.: </label>659 1 COP