TY  - BOOK
AU  - Copley, Paul
TI  - Marketing communications management :  concepts and theories, cases and practices 
SN  - 978 0 7506 5294 0
U1  - 659 1 COP 
PY  - 2004///
CY  - Oxford 
PB  -   Elsevier
KW  - COMMUNICATION IN MARKETING
ER  -