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Contemporary marketing and consumer behavior : an anthropologicalSourcebook  

 - London    SAGE  1995 
<br/><br/><label>ISBN: </label>978 0 8039 5753 4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING
<br/><br/><label>Dewey Class. No.: </label>658 8342 CON