Malhotra, Naresh K <br/><br/>
Marketing research : an applied approach  

 - Harlow   England    Prentice Hall/Financial Times 
<br/><br/><label>ISBN: </label>978 0 273 70689 2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>Dewey Class. No.: </label>658 83 MAL