TY  - BOOK
AU  - Malhotra, Naresh K
TI  - Marketing research : an applied approach 
SN  - 978 0 273 70689 2
U1  - 658 83 MAL 
PY  - 0000/// Prentice Hall/Financial Times
CY  - Harlow
PB  -  England 
KW  - MARKETING RESEARCH
ER  -