TY  - BOOK
AU  - Hollensen, Svend
TI  - Marketing Management:  a relationship approach 
SN  - 978 0 273 64378 4 0 273 64378 9
U1  - 658 8 HOL 
PY  - 2003///
CY  - Essex 
PB  -  Pearson
KW  - MARKETING
ER  -