TY  - BOOK
AU  - NULL
TI  - Marketing management: a relationship marketing perspective
SN  - 978 0 333 77750 3 0 333 77750 6
U1  - 658 8 CRA 
PY  - 2000///
CY  - New York 
PB  -  Palgrave-Macmillan
ER  -