Baker, Michael J. (ed) <br/><br/>
Marketing theory : a student text  

 - London    SAGE  2010 
<br/><br/><label>ISBN: </label>978 1 8492 0466 8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658 8001 MAR