Gerzema, John <br/><br/>
The brand bubble: the looming crisis in brand value and how to avoid it 

 - San Francisco   Jossey-Bass  2008 
<br/><br/><label>ISBN: </label>9780000000000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1 BUSINESS 2 ECONOMICS
<br/><br/><label>Dewey Class. No.: </label>658 8 GER