TY  - BOOK
AU  - Gerzema, John
TI  - The brand bubble: the looming crisis in brand value and how to avoid it
SN  - 9780000000000
U1  - 658 8 GER 
PY  - 2008///
CY  - San Francisco
PB  -  Jossey-Bass
KW  - 1 BUSINESS 2 ECONOMICS
ER  -