Lagae, Wim <br/><br/>
Sports sponsorship and marketing ommunications : a European perspective  

 - Harlow    Financial Times Prentice Hall  2005 
<br/><br/><label>ISBN: </label>978 0 273 68706 1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPORTS MARKETING
<br/><br/><label>Dewey Class. No.: </label>796 0698 LAG