TY  - BOOK
AU  - Lagae, Wim
TI  - Sports sponsorship and marketing ommunications : a European perspective 
SN  - 978 0 273 68706 1
U1  - 796 0698 LAG 
PY  - 2005///
CY  - Harlow 
PB  -  Financial Times Prentice Hall
KW  - SPORTS MARKETING
ER  -