TY  - BOOK
AU  - Lashinsky, Adam
TI  - Inside apple : the secrets behind the past and future success of Steve Job's iconic brand 
U1  - 338 761004165 LAS 
PY  - 2012///
CY  - London 
PB  -  John Murray
KW  - COMPUTER INDUSTRY UNITED STATES MANAGEMENT CASE STUDIES
ER  -