TY  - BOOK
AU  - Govindarajan,Vijay
TI  - Beyond the idea : simple, powerful rules for successful innovation 
SN  - 978 1 447 25227 6
U1  - 658 4063 GOV 
PY  - 2013///
CY  - London 
PB  -   Macmillan
KW  - ORGANIZATIONAL CHANGE MANAGEMENT
ER  -