Morrison, Margaret A.  <br/><br/>
Using qualitative research in advertising : strategies, techniques, and applications  

 - Los Angeles    SAGE  2012 
<br/><br/><label>ISBN: </label>978 1 412 98724 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING RESEARCH
<br/><br/><label>Dewey Class. No.: </label>659 1072 USI