TY  - BOOK
AU  - Morrison, Margaret A. 
TI  - Using qualitative research in advertising : strategies, techniques, and applications 
SN  - 978 1 412 98724 0
U1  - 659 1072 USI 
PY  - 2012///
CY  - Los Angeles 
PB  -  SAGE
KW  - ADVERTISING RESEARCH
ER  -