Rosen, Emanuel. <br/><br/>
Buzz :   real-life lessons in word-of-mouth marketing / 
Emanuel Rosen. 
 - London :   Profile,   Profile,  
 - xvi, 360pages. 
<br/><br/>Includes bibliographical references and index . 
<br/><br/><label>ISSN: </label>9781846682483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer attitudes - Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8343 ROS