TY  - BOOK
AU  - Rosen, Emanuel.
TI  - Buzz : : real-life lessons in word-of-mouth marketing 
SN  - 978184668
U1  - 658.8343 ROS 
PY  - 0000///Profile,
CY  - London : 
PB  - Profile, 
KW  - Consumer attitudes - Marketing research
N1  - Includes bibliographical references and index
ER  -