TY  - BOOK
AU  - Shalet, Julia.
TI  - The Really good idea test : : get evidence. Make decisions. Move forward / 
SN  - 9781292327099
U1  - 658.4012 SHA 
PY  - 2020///
CY  - Harlow, England
PB  - Pearson
KW  - Strategic planning
KW  - Decision making
KW  - New products
N1  - Includes index
ER  -