TY  - BOOK
AU  - Bedekar, S.J.
TI  - Marketing: concepts and strategies 
SN  - 978 0 395 54352 8
U1  - 658 8 BED 
PY  - 1991///
CY  - Bombay
PB  - Oxford Unuversity Press
KW  - Marketing
ER  -