International & cross-cultural business research / Jean-Claude Usunier, Hester van Herk, and Julie Anne Lee.

By:

Usunier, Jean-Claude [author.]

Contributor(s):

Material type: Text

TextDescription: 178 pages : illustrations ; 25 cmISBN:

9781473975897

Subject(s):

DDC classification:

658.049 USU

Summary: Provides a comprehensive guide to designing, conducting, and analyzing international and cross-cultural business research, addressing methodological challenges, cultural equivalence, measurement issues, and data collection strategies.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Acquisition, Cataloguing, Classification and Distribution Development KEN	Adult Non Fiction	658.049 USU (Browse shelf(Opens below))	Available	B243138
Books	Acquisition, Cataloguing, Classification and Distribution Development KEN	Adult Non Fiction	658.049 USU (Browse shelf(Opens below))	Available	B243348
Books	Acquisition, Cataloguing, Classification and Distribution Development KEN	Adult Non Fiction	658.049 USU (Browse shelf(Opens below))	Available	B243059
Books	Nakuru Library		658.049072USU (Browse shelf(Opens below))	Available	A407784

Includes bibliographical references and index.

Provides a comprehensive guide to designing, conducting, and analyzing international and cross-cultural business research, addressing methodological challenges, cultural equivalence, measurement issues, and data collection strategies.

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Library Catalog

International & cross-cultural business research / Jean-Claude Usunier, Hester van Herk, and Julie Anne Lee.