Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan and Ronald E. Taylor

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Material type: Text

TextEdition: Second editionDescription: xv, 218 pages : illustrations, 22 cmISBN:

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List(s) this item appears in: NOVEMBER 2025

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Item type	Current library	Call number	Status	Date due	Barcode
Adult Non-Fiction	Information Access	659.1072 USI (Browse shelf(Opens below))	Available		A217964

Includes bibliographical references and index.

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