000 00403nam a2200133Ia 4500
008 240531s9999 xx 000 0 und d
020 _aCHARTERED INSTITUTE OF MARKETING
082 _a658 PIE
100 _aPiercy, Nigel.
245 0 _aMarket-led strategic change: transforming the process of going to market.
260 _aOxford
_b Butterwryh Heinemann
_c1997
650 _aMARKETING
942 _cANF
999 _c306385
_d306385