000 | 00403nam a2200133Ia 4500 | ||
---|---|---|---|
008 | 240531s9999 xx 000 0 und d | ||
020 | _aCHARTERED INSTITUTE OF MARKETING | ||
082 | _a658 PIE | ||
100 | _aPiercy, Nigel. | ||
245 | 0 | _aMarket-led strategic change: transforming the process of going to market. | |
260 |
_aOxford _b Butterwryh Heinemann _c1997 |
||
650 | _aMARKETING | ||
942 | _cANF | ||
999 |
_c306385 _d306385 |