000 00413nam a2200133Ia 4500
008 240531s9999 xx 000 0 und d
020 _a978 1 412 98724 0
082 _a659 1072 USI
100 _aMorrison, Margaret A.
245 0 _aUsing qualitative research in advertising : strategies, techniques, and applications
260 _aLos Angeles
_b SAGE
_c2012
650 _aADVERTISING RESEARCH
942 _cANF
999 _c361354
_d361354