| 000 | 01078nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20261008112251.0 | ||
| 008 | 261008b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781473975897 | ||
| 040 | _aKenya National Library Service | ||
| 082 | _a658.049 USU | ||
| 100 |
_aUsunier, Jean-Claude, _eauthor. |
||
| 245 | 0 |
_aInternational & cross-cultural business research / _cJean-Claude Usunier, Hester van Herk, and Julie Anne Lee. |
|
| 300 |
_a178 pages : _billustrations ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aProvides a comprehensive guide to designing, conducting, and analyzing international and cross-cultural business research, addressing methodological challenges, cultural equivalence, measurement issues, and data collection strategies. | ||
| 650 |
_aInternational business enterprises _xResearch _xMethodology. |
||
| 650 | _aBusiness market research. | ||
| 700 |
_aHerk, Hester van, _eauthor. |
||
| 700 |
_aLee, Julie Anne, _eauthor. |
||
| 942 |
_cBK _2ddc |
||
| 999 |
_c473566 _d473566 |
||