| 000 | 00954nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20251030091522.0 | ||
| 008 | 251021b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781412903134 | ||
| 040 | _aKenya National Library Service | ||
| 082 | _a302.23068 KUN | ||
| 100 |
_aKung, Lucy _eauthor |
||
| 245 |
_aStrategic management in media : _bfrom theory to practice / _cLucy Kung |
||
| 300 |
_aviii,248 pages ; _c24 cm |
||
| 504 | _aIncludes bibliographic references and index | ||
| 520 | _aThis book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - | ||
| 650 | _aSociology and anthropology | ||
| 650 | _aMedia | ||
| 650 | _aCommunication | ||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c488663 _d488663 |
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