000 00989nam a22002177a 4500
003 OSt
005 20251121111454.0
008 251121b |||||||| |||| 00| 0 eng d
020 _a9780749461898
040 _aKenya National Library Service
082 _a658.0019 HIL
100 _aHill,Dan
245 _aEmotionomics :
_bleveraging emotions for business success /
_cDan Hill
300 _axviii, 264 pages :
_bColor illustrations ;
_c24 cm.
504 _aincludes bibliographical references and index
520 _aIt leads the global bussiness mindset into a new paradigm - one that demands and rewards sensory and emotional connections between the 21st -centuary corporate entity and its consumers. Dan Hill's expertise guides business in securing the bonds of empathy thatwill drive commercial growth overthe coming years.
650 _aeconomics -psychological aspects
942 _2ddc
_cBK
_n0
_e2nd edition
999 _c489541
_d489541