000			01051nam a22002417a 4500
003			OSt
005			20260506093525.0
008			260506b |||||||| |||| 00| 0 eng d
020			_a9789966693747
040			_aKenya National Library Service
082			_a658.45 MBI
100			_aMbithi, Isaac N. _eauthor
245			_aStrategic programme communication and the new media drift / _cIssac N. Mbithi
300			_avii, 88 pages : _billustrations ; _c21 cm
504			_aIncludes bibliographical references
520			_aProgramme communication is a less developed field of study, as its often assumed to be a component of the broader communication studies. Ufortunately,most programme managers who are expected to spearhead programme communication have limited or no communication studies background.
650			_aCommunication in Management
650			_aProject management _vCommunication
650			_aDigital Media
942			_2ddc _cBK _n0
999			_c492480 _d492480