000 01091nam a22002777a 4500
003 OSt
005 20260804111114.0
008 260804b |||||||| |||| 00| 0 eng d
020 _a9789914350005
040 _aKenya National Library Service
082 _a658.872 CHE
100 _aChege, Catherine Njoki.
_eauthor
245 _aEntrepreneurial marketing /
_cChege, Catherine Njoki.
300 _a218 pages .
_bIncludes illustrations .
_c28 cm .
504 _aIncludes references
520 _aThe anticipated outcomes include the ability to differentiate between marketing and entrepreneurship , grasp the concepts , dimensions , snd strategies of both fields,and appreciate the importance of marketing for entrepreneurs.
650 _aEntrepreneurship.
650 _aMarketing.
650 _aEntrepreneurial marketing.
650 _aSmall business marketing.
700 _aWanjau, Lawrence , Kenneth .
_eauthor
700 _aAyuma, Alice.
_eauthor
942 _2ddc
_cBK
_n0
999 _c493815
_d493815