| 000 | 00991nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20261007092151.0 | ||
| 008 | 261007b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781009204378 | ||
| 040 | _aKenya National Library Service | ||
| 082 | _a658.872 COR | ||
| 100 |
_aCorcoran, Andrew. _eauthor. |
||
| 245 |
_aIntegrated digital marketing in practice / _cAndrew Corcoran. |
||
| 300 |
_a400 pages : _billustrations ; _c 24 cm. |
||
| 520 | _aThis book explains how digital technologies are changing marketing practice. It covers digital customers, customer relationships and experiences, digital marketing networks, online promotion, creativity and innovation, and emerging challenges in digital marketing. It is designed as a practical guide for students and marketing professionals. | ||
| 650 | _aInternet marketing. | ||
| 650 | _aMarketing -Management. | ||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c495014 _d495014 |
||