000			01615nam a22002897a 4500
003			OSt
005			20261023124340.0
008			261013b |||||||| |||| 00| 0 eng d
020			_a9781108738378
040			_aKenya National Library Service _erda
050			_aHD62.4 _b.V47 2022
082			_a658.049 VER
100			_aVerbeke, Alain _eauthor.
245			_aInternational business strategy : _brethinking the foundations of global corporate success / _cAlain Verbeke, I. H. Ian Lee.
250			_aThird edition.
300			_axxi, 492 pages : _billustrations ; _c25 cm.
504			_aIncludes bibliographical references and index.
520			_a"This core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs), featuring unique commentaries on seminal business articles and new sections on multinational entrepreneurship and strategy during globally disruptive events." Examines the strategies multinational companies use to compete and succeed in international markets. It explores global business operations, competitive advantages, international expansion, and how firms adapt to changing economic and business environments to achieve sustainable success.
650			_aStrategic planning.
650			_aInternational business enterprises -- Management.
650			_aGlobalization -- Economic aspects.
650			_a Success in business.
700			_aLee, I. H. Ian _eauthor.
942			_2ddc _cBK _n0
999			_c495181 _d495181